If you are a small business owner and have advertised anywhere on the Internet or in any directories you will probably have had the facebook cold callers who claim to have a special relationship with facebook with regards facebook advertising (if you haven’t it is something you probably will shortly).
The calls usually start with, can I speak to the person in charge of your online marketing, they go on to imply a special relationship with facebook and try to take you more off-guard by saying there is no contract to sign up to and it’s just a 30 day trial.
If you’re still listening at this stage they give a hard sell sales pitch and give figures that sound too good to miss.
Let’s take a closer look at those figures though.
First of all there is a £29.99 set-up fee, fair enough it might take them 10 minutes to set up your campaign so not too extortionate.
Lets look at the impression rates though
I’ve had the facebook cold callers numerous times and they appear to work of the same script, they say they can guarantee your ad will be seen 3,000 times a day over the month (=90,000 impressions a month) for just £100.00 a month.
Surely having your targeted ad seen by 90,000 a month has to be a great deal, imagine how many more sales you will make when 90,000 people see your ad it will soon justify the fee.
Sounds great doesn’t it?
Let’s do the maths though, (ignoring the £29.99 set up fee that pays for the 10 minutes it takes to set up the campaign)
90,000 impressions for £100.00 = approx £1.10 per 1,000 impressions.
Now lets look at what facebook charge for impressions.
Obviously this various depending on targeting and competitiveness, but of the facebook advertising campaigns I have set up over the years my average cost per impression is closer to 5p per 1,000
Compare the difference when using cold callers selling facebook advertising and doing it youself
Cold callers price per 1000 impressions = £1.10
Do it yourself price per 1000 impressions = 0.05p
Now you can see why the facebook cold callers are so persistent and give such a hard sell.
Not bad is it when you can sell something costing 5p for £1.10
I make that over 2000% markup for the cold callers selling facebook advertising.
And the most annoying thing about this is facebook don’t appear to care about people selling of their name.
Can you advse on how to go about the DIY FB marketing please ?
Hi,
I will try to write an article about this tomorrow and give some simplified instructions.
I’ve just added an article here How to do your own facebook advertising
It gives basic information about setting up a facebook advertising account and setting up your first facebook advertising advert.
Obviously a lot more to facebook advertising than the info the article provides, but best to start slowly, get comfortable with the facebook advertising control panel and learn the basics through tial and error.
I’ll put an article about the more advanced techniques of facebook advertising later in the week.
thanks, a very personal service!
had a call this morning went something like this-
“hi its facebook here”
- sorry who ? (me starting to giggle thinking it must be a wind up from a pal)
“its facebook”
- what actual facebook? (more giggling from me)
“YES ACTUAL FACEBOOK CAN YOU NOT HEAR ME!!”
- the nice polite young man then tells me how i must pay to have a fan page as it is connected to an external web site blah blah blah, and if i dont pay he will delete my facebook page!! so i said ok, delete it. funnily enough its still there. trying to report it to facebook is very difficult
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