V1 SEO have started a process to identify the Google delegated authority evaluation system primary authority and contributing authorities used for gauging; reliability, trustworthiness, accuracy, impartiality, and quality.
It is said that a primary authority may be a public entity or a private entity which hopefully then designates evaluation rating authority to contributing authorities that it/they trust and which can be revoked by the primary authority and dispersed amongst existing or new contributing authorities.
Withe the Google evaluation rating system being a combination of a very large, distributed, annotated database and meta-data markup are we to assume Google+ and +1 data is to be used and will Google assign primary authority on a selection and invite process?
Will this Google rating system lead to a race amongst Black Hat SEOs to crack the cryptographic protocols used to anonymously distribute evaluation or easier still will it be possible to identify primary authorities and contributing authorities by meta-data and encrypted tokens.
Have you been approached by Google as a possible primary authority or contributing authority, do you suspect that some of the identifying meta tags you are using are being used for more than initially thought? If so, we would love to hear from you.
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I read an article in the paper this week about Google launching an authorised website programme. I think this is the same as what you mention here TJ. Websites that display a certain code provided by Google will get better results through their search engine. How Google decides who gets these codes is a mystery but I guess Yahoo and Bing will follow soon.
This was the first time I’ve hear about this but it’s probably going to end up being something exploited by the black hat dirtbags!
Iain
Yes, it is all part of a system called the Google delegated authority evaluation system. (very little information about it anywhere yet)
None of what I write is based on fact, just my interpreatation, so don’t take what I say as gospel, do your own research.
Basically trusted people/organisations/associations/websites etc. are given a status of primary authority and can then delegate to contributing authorities, who can in turn delegate to more contributing authorities, but can only give out the value of authority which they themselves have.
How the initial primary authorities are decided upon and how they then delegate authority is the big question, is it done without primary or delegate authorities knowing that they have been allocated the status? Or have people/businesses/associations/websites etc. been selected and informed?
How will authority then be spread around?
The system allows for a primary or contibuting authority to pass on a value between -1 and 1, how this is decided and calculated is the next big question?
I personally believe that data obtained via Google+ Google+1 Analytics, webmaster tools etc. must surely be being used in some way. I also can’t see a better way of having Primary authorities without them being aware of it.
It’s basically Google crerating a network of ever expanding hubs, quite scary really if it is they who decide who is and isn’t a primary authority.
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