This is a follow on page from – Tips on Setting up a Google+ Page for Business and SEO If you haven’t already read that page may I suggest you do so 1st.
Before carrying on I just need to mention Google+ is changing and having new features added to it all the time, these Google+ tips may not include the latest features.
OK, so we will assume you have followed the instructions in previous posts and now have a well set up Google+ Profile and a well set up Google+ Page for your business.
The next thing you need to do is link these up with your websites by using rel=publisher links for content you want your Google+ Page to be seen as the publisher of, and rel=author links for content you want your Google+ Profile to be seen as the author of.
One thing to note is that the Google Rich Snippets Testing Tool only reads one if you are using rel=publisher and rel=author on the same page, which has led to a little confusion as to whether to use one or the other (more about this later).
update: 20/12/11 – The Google rich snippets testing tool has now been updated to give both rel=publisher and rel=author information when used on the same page. It still gives a warning, but this can be ignored if you are using the 2 tags correctly.
How to link your Google+ Page to your website
Quite poignant really when we have had it drummed in to us that reciprocal linking is bad (only if done as a way of manipulating Page Rank or SERPs results, won’t let that ruin me saying the above though ) but the way to form a connection between your Google+ Page and websites is via a form of reciprocal linking.
The 1st thing you need to do is ensure your Google+ Page is linking to your website (preferably the root) This is done via the About page on your Google+ Page in the brief description you write about your Page, with the website link or as one of the recommended links, example here – https://plus.google.com/104044418361598053077/about/
Next you need to add something to your site that links you with your Google+ Page
Go back to the homepage of your Google+ Page and under your profile picture click on Get Started and read the section Connect your website which gives you a number of options. badges, icons, or just text to go in the head of your page.
With your site and Google+ page connected head back to the Google Rich Snippets Testing Tool to test your website.
With everything set up it’s now time to start using you Google+ Page
The 1st thing I recommend is don’t jump in, as the boy scouts say Be Prepared (in fact you should have already prepared all this previously) Don’t go mad joining Circles, telling the World, linking to your Google+ Page until you have 3 or 4 posts of top quality content on it, as the saying goes 1st impressions count, send your Page to lots of Circles with no (or poor) content on it and they may not come back, send it with good quality content already on and they may be more inclined to connect with you and add you to circles.
Posting on Google+ Pages
We will assume you already have enough good content for 3or 4 posts prepared so now is the time to start posting, back to your homepage and click on the stream box to open it.
1st little tip is a nice header line
Whether it will change or not, but at the moment Google+ doesn’t allow for creating titles and headers for posts, to combat this you can create your own by writing a short title and enclosing it with *on either end, example, *This is a short snappy title* What this does (and what very few people seem to know yet) is makes that line of text bold.
Next leave a couple of line breaks and start your post (aesthetically the posts look much better by doing this)
2nd tip – If you plan on writing a post that links to a web page on your own website do not add any images to the post in Google+ but instead add a very catching image that will still look good when scaled down to a 100 x 100px to the Web Page you are linking too. (I tend to add a 200 x 200 or 300 x 300 image)
With your web page prepared, your post written on Google+ click on where it says Add link and paste in the URL of the page you are linking to.
When doing this you will notice an image appears, scroll through the images to select the most appropriate (this is why you prepared one earlier) then add the link.
Happy with the post, happy with the image now is the time to post, 1st make sure you have the post set to display public then share it.
Continue to – Tips on posting in your Google+ Stream