Using Microdata to Improve Click Through Rates in Google

Using Microdata to Improve Click Through Rates in Google

Google doesn’t use Microdata markup for ranking purposes at this time, but rich snippets can make your web pages appear more prominently in search results, so you may see an increase in traffic.

Contents

• Using Microdata Markup to improve local search
• Profile Images in Google Results Pages
• Review Stars in Google Results
• Jump links in Google
• Author details

One of the best ways of using Microdata to improve local search is by displaying your address using the schema.org PostalAddress markup as demonstrated here – Using Rich Snippets and schema.org to improve local search.
Return to top

I’ve posted before about How to Display Your Profile Picture in Google Search Results but as Google is ever changing their microdata, rich snippets and authorship info, I thought an update was needed – How to get your Profile Image in Google Results
Return to top

Today V1 SEO reveals just how easy it is to manipulate the Google review system that shows yellow stars next to listings in the SERPs (Search Engine Results Pages) – Google Review Stars in Search Results Manipulation Exposed
Return to top

V1 SEO Jump Link tips used for displaying Jump Links in the SERPs
Jump links or jump to links have been appearing in the Google results pages for some time now, these jump link tips shows you how to obtain them in your results – How to get jump links showing in Google
Return to top

These microdata tips were written by Terry Simmonds – SEO expert at V1 SEO.
Return to top