Using Rich Snippets

Although Google say;

“Google doesn’t use markup for ranking purposes at this time”

they also go on to say;

“but rich snippets can make your web pages appear more prominently in search results, so you may see an increase in traffic.”

Something else they don’t mention, but which our testing appear to validate is that using Rich Sippets for locations can help with your Google Places listing.

With this in mind V1 SEO have created a simplified tutorial based on the schema.org microdata format for Local Business and Postal Address.

The first thing you need to do is provide information on what the microformat is telling us, in the case of a Local business we use Local Business and start with

<div itemscope itemtype=”http://schema.org/LocalBusiness”>

We then name the business with;

<span itemprop=”name”>V1 SEO</span>

which produces

V1 SEO

and then move on to the address with,

<div itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”>
<span itemprop=”streetAddress”>The White Cottage</span> <br />
<span itemprop=”streetAddress”>Stourton</span> <br />
<span itemprop=”addressLocality”>Shipston-on-Stour</span> <br />
<span itemprop=”addressRegion”>Warwickshire</span> <br />
<span itemprop=”postalCode”>CV36 5HG</span> <br /> <br />
<div>

which produces

The White Cottage
Stourton
Shipston-on-Stour
Warwickshire
CV36 5HG

Telephone number and email address are added using,

<span itemprop=”telephone”>01608 685039</span>
<a href=”mailto:1@v1seo.co.uk” itemprop=”email”>1@v1seo.co.uk</a>

which produces,

01608 685039
1@v1seo.co.uk

URL’s and descriptions can also be added and the divs are closed of which gives us,

V1 SEO

The White Cottage
Stourton
Shipston-on-Stour
Warwickshire
CV36 5HG

01608 685039
1@v1seo.co.uk

SEO Experts who specialise in helping small local businesses improve their online presence.

Once you have put your address in microdata format you can test it using the Google Rich Snippets Testing Tool

To see the microdata format used to create this address view the source code of this page.

If anyone wants more instructions about the basic Local Business microdata just comment below.

I’ll do it for you

Just to add: If you’re still a bit lost in how to do this just send me your full postal address and I will send you the completed code you can just copy’n’paste on to your website.