Using schema.org microdata for product search SEO
I’ve written about schema.org microdata format before in a post called Using Rich Snippets and schema.org to improve local search
In that post I demonstrated how to put the address of a local business in to microdata format.
This post is more about using microdata for products.
I am using my wheelchair ramps site to demonstrate this and have put the 8 images in the top tables in partial microdata format as well as 2 products listed in the Most Popular Wheelchair Ramps section lower down the page which provide extra information.
Aerolight Xtra Wheelchair Ramp
Super lightweight 4ft portable wheelchair ramp.
You can view the source of this page to see the microdata format used and also test the page using the Google Rich Snippets Testing Tool here – Rich Snippets Testing Tool